In today's tutorial, we're going to learn all about Dynamic Content - a cool bonus to add a bit of spice to your video creation 💃
This is super useful for creating engaging email campaigns. Did you know that incorporating video in email can improve open rates by almost 20% and cut unsubscribes by over a quarter? (Campaign Monitor).
Ready now for some magic? ✨
Go to the Edit Videos page. Here you can download your project into a spreadsheet by clicking on Copy table or downloading it as a .csv file.
Option 1: Click on Copy table
Option 2: Click on Integrations and then, proceed to click on Export .csv
Once you've copied or downloaded the table, upload it to your Google Drive and open it as Google Sheets.
Now we get to the fun part! Let's add Dynamic parameters to your Google spreadsheet. These are specific columns you'll have to add at the end of a regular spreadsheet template. These columns are:
metadata:email : User's emails
Landing Title : Title for landing page
Landing Description : Text that will be displayed on the landing page
Landing CTA Link : Site where the CTA will be taking the user
Landing CTA Text : Creative copy that will be used for the call-to-action
Brand Url: Site where users will land when they click the logo displayed at the top left corner of your landing page
👉 You can also find the additional columns needed here:
Just copy and paste the Dynamic parameters into your own spreadsheet and you'll be good to go!
Fill in the Dynamic parameters, it would look something like this:
Import your Google spreadsheet to WOXO. Once you've imported your Google Sheet to the Edit Videos page, proceed to Export.
Ready for some real magic? ✨ Proceed to activate the Dynamic Content button.
You'll have now unlocked not only a personalized Video for each customer but a personalized Landing Page, a video ready for Email Share, some useful Thumbnails, Previews and a ready to Embed into Website video.
🎬 Last but not least, remember you can use the arrows highlighted below to see personalization Dynamic Content in action.
What else could you've asked for? 👀
Explore each of these generated Dynamic Video options briefly here.
If you've got any questions 一 really, any 一 don't be shy and just give a call out at our Support Chat or contact us at [email protected], we'll be more than happy to help you!